SUMMARY
Considering the quality, quantity, and diversity of films distributed under the Netflix banner, GLAAD has rated Netflix as POOR.
Netflix’s LGBTQ inclusion was inconsistent in 2024 with some strong films with unique characters but also one film which notably missed the mark in storytelling. The streamer released Good Grief, an intimate look at a gay man grieving his husband; Rez Ball, which features a queer Indigenous basketball coach; Mother of the Bride, which highlights the lead’s brother and his husband; and Time Cut, which has a side story of a teen lesbian choosing to embrace her identity and relationship in a more difficult time period. All these stories included interesting and nuanced LGBTQ characters. Other Netflix releases included queer characters in more background roles including A Family Affair, Meet Me Next Christmas, Incoming, and Players.
While the above titles tell varied and diverse queer stories, the most notorious and contentious Netflix release of 2024 was Emilia Pérez, an acquisition out of Cannes which received a major awards season push from the streamer and a larger marketing spend than stronger inclusive titles. Once GLAAD and other film critics and journalists were able to see the film, it was strongly criticized for its retrograde portrayal of a Mexican trans woman. At a time when political leaders are peddling dangerous lies about trans people and transgender characters in film and TV have largely disappeared, authentic trans stories are more necessary than ever. But Emilia Pérez, Netflix’s only trans-inclusive film this year, is a case study in what not to do when it comes to trans storytelling. The fact that Netflix, the same company that acquired and released the documentary Disclosure, which warns of the real-life harm caused by stereotypical transgender representation, not only bought and distributed Emilia Pérez, but mounted a multimillion-dollar awards campaign for it, is extremely disappointing. Netflix’s decision to buy, release, and promote this film shows just how much more education needs to be done with Hollywood film executives. The GLAAD Media Institute is available to identify strong titles from the festival circuit that are more deserving of acquisition and promotion.
Note: Films distributed by Netflix do not share their theatrical release numbers publicly and the company declined to provide this information for this study. As such, there is no information cited in this study about their widest theatrical release.
HISTORY
Netflix Inc. launched its streaming platform in 2007—nearly a decade after the company began its DVD-by-mail rental service—and has distributed original films since 2015 with the release of Beasts of No Nation. As the COVID pandemic shut down theaters in 2020, the streamer purchased and released a plethora of films originally scheduled for theatrical release from other distributors. Netflix then announced an agreement with Sony Pictures Entertainment for a first-look deal for future direct-to-streaming films produced by Sony Pictures in 2021. As of 2022, half of the total film library available in the U.S. are Netflix original titles. The Netflix DVD service was officially shuttered in 2023.
As Netflix has historically one of the biggest distributor outputs with hundreds of new films per year, the quality and quantity of Netflix’s LGBTQ representation has had highs and lows. Standout inclusive titles from Netflix include GLAAD Media Award nominees and recipients The Boys in the Band, Ma Rainey’s Black Bottom, and The Half of It, The Old Guard, Tick, Tick… Boom!, The Mitchells Vs. The Machines, Single All the Way, and The Fear Street Trilogy (2021), Do Revenge, and Wendell & Wild (2022), Nuovo Olimpo, Nyad, Rustin, and Nimona (2023), among others.